What is a First Look at a Wedding?

What Is a First Look at a Wedding?

August 11, 2011

Published 11 August 2011 · Last updated 18 October 2026
By Chanelle Segerius-Bruce & Craig Bruce

Quick answer

What is a first look at a wedding?

It's the moment you see each other for the first time on your wedding day: before the ceremony, in private, with just us and our cameras there. This is how we run one. The groom waits in good light. The bride hides around a corner or behind a wall until we've set our exposure, and then we give her the nod. He turns. We don't direct a thing after that, we just shoot from the background, and there are always some lovely moments between the two of them. Then about half an hour of couple portraits, and you're done before the ceremony, free to enjoy the drinks reception with your guests. Pick somewhere quiet. No stressed-out bridesmaids. As for the old rule about not seeing each other first, it comes from arranged marriages, when couples met at the wedding itself.

What is a First Look at a Wedding?

How long have you offered a ‘First Look’ service?
The first time we ever did a first look was in September 2009 for Kristen and Jonathan who lived in Canada but came back to Jonathan’s home, the UK, to have their wedding here. The idea was actually put forward to us by Kristen who was very open to seeing her groom before she walked down the aisle, as in Canada and the United States it is a very common thing to do. We got some lovely creative couple portraits around Nutfield Priory before the ceremony. It meant that photography time did not cut into their day and they where able to mingle with guests and enjoy seeing people close to them who had flown from all corners of the globe to be there.

What made you decide that this was something the UK market might be interested in?
The first weddings I thought I would suggest it to the couples on where Jewish weddings. The reason for this is that the bride and groom have The Bedeken prior to the wedding ceremony.

The bedeken, which translates as “veiling,” is the groom’s veiling of his bride immediately before the ceremony. The custom is said to be based upon the Biblical story in which Jacob, intending to marry Rachel, accidentally marries her older sister Leah, who wore a veil. In addition to having the groom verify that he is marrying the right woman, the Bedeken is often preceded by singing and dancing around the bride, who sits on a throne like chair. These couples are therefore openly prepared to see one another prior to the wedding ceremony and when I suggested the idea of a First Look I had a positive response. Leah & Peter at The Savoy and Joanne & Jake at The Oyster Box.

I then suggested it to another couple who where having a registry ceremony followed by their reception at The Berkely Hotel in London. They where intrigued by the idea and after seeing the results of the previous First Looks they decided to do it for their own wedding. They liked the idea that all of the portraits would be done and out the way so that they could really enjoy the cocktail hour being put on by The Berkeley and to be able to spend more time with their guests.

What has the reaction been like from clients: are some of the more traditional ones horrified by the idea?
I can judge my clients and I know who may be open to suggestions like this and who won’t be. I started off with suggesting Next Day Shoots and those where very successful. It is all about showing them your idea and explaining the advantages. I think a First Look is harder to suggest due to the old wives tale that says you shouldn’t see each other before the wedding. I found this interesting fact:

“The idea stems from the early days when marriages were arranged. In these cases, the bride and groom would meet each other for the first time at their own wedding.”
Source: WIKIPEDIA

In that case I really don’t see why we are sticking to a tradition that is based on arranged marriages.

How do you set the ‘First Look’ up: do you have to have everything ready to go on the camera side so that you capture all the spontaneity?
We set up the groom in good light. The bride is usually hidden around the corner or behind a wall. Craig and I set up our camera’s for correct exposure and then give the bride the go ahead. The groom turns around and sees her for the first time. We do not direct any of this at all. What we have done is prepared the couple for what will happen and explain that we will just be shooting in the background. There are always some lovely cute, moments between the two of them. The location choice is very important. I like to ensure that it is not busy and that nobody else will be around. No stressed out bridesmaids or the like!

How long does the ‘First Look’ take and does that help both yourself and the couple in terms of timings later on in the day?
We spend around half an hour with the couple doing some lovely portraits of them after the initial moments when they see each other for the first time.

Have you noticed this idea spreading and more couples being receptive to it over the past few months?
Yes I think it’s like anything in the wedding industry. Engagement shoots, Next Day shoots, Fun Booths at wedding receptions. Once people see other people doing it they come around to new ideas.

Do you charge extra for this service or is it just part of the wedding day coverage?

No we don’t charge extra for a first look as it takes place on the actual wedding day and would be part of our standard 8 hour coverage.

A first look at The Berkley:

What is a First Look at a Wedding?

What is a First Look at a Wedding?

What is a First Look at a Wedding?

What is a First Look at a Wedding?

A first look at The Savoy:

What is a First Look at a Wedding?

What is a First Look at a Wedding?

What is a First Look at a Wedding?

What is a First Look at a Wedding?

What is a First Look at a Wedding?

First Look at The Oyster Box:

What is a First Look at a Wedding?

What is a First Look at a Wedding?

What is a First Look at a Wedding?

What is a First Look at a Wedding?

What is a First Look at a Wedding?

Frequently asked questions

Is a first look bad luck?

Not unless you believe the old wives' tale. That one started with arranged marriages, when a bride and groom met for the first time at their own wedding. We really don't see why we'd stick to it now.

How long does a first look take?

About half an hour with us, and that includes the portraits after you've first seen each other.

Should we do a first look or not?

Up to you. A first look gets the couple portraits out of the way before the ceremony, so the drinks reception is yours to spend with your guests. If seeing each other at the aisle is the moment you've always pictured, keep it for then.

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Craig Bruce and Chanelle Segerius-Bruce

about the authors

Hi, we're Craig & Chanelle

Chanelle Segerius-Bruce and Craig Bruce are co-founders of Segerius-Bruce Photography. Together they have photographed weddings since 2008, from the UK to destination weddings overseas, and their work has been published 74 times in wedding and photography magazines. They now live in Jeffreys Bay, South Africa, where Craig photographs families and weddings and Chanelle photographs personal branding shoots.

Craig-Bruce-Wedding-Photographer

If you're looking for a natural, relaxed, editorial feel from your photographer, contact me for a chat.

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